My phone vibrates with an alert, a press conference airs on TV and my Facebook feed lights up – each time with more decisions about how to respond to the coronavirus outbreak, how to protect our health and how to work toward economic recovery.
More than two months into this crisis, and with much to balance, the decisions are getting harder for officials. When to open up the economy? How to stretch the diminishing state budget? What supports to put in place for those who are struggling?
When decisions get hard, I start listening. As senior officer of public opinion insights, it’s my job. In my view, public opinion research is simply a form of listening – not to the