Narratives Shape Our World

The stories we share, the media we consume and the messages we receive create narratives. These narratives shape our realities and influence our attitudes and actions. Sometimes, existing narratives create barriers to progress, particularly when it comes to issues like health equity. That's where narrative change comes in. We research how people understand these issues, and then work to develop new, more inclusive narratives. By understanding and shifting these narratives, we can build wider public support for policies that bring health in reach for everyone in Colorado. 

Why it Matters

Since 2019, we've partnered with organizations to provide them with the tools and insights they need to communicate effectively and drive positive change. We conduct research to uncover these prevailing narratives and perspectives and then use those insights to create powerful messages that resonate with Coloradans. This helps organizations communicate more effectively, build public support and advocate for policies that benefit everyone.