Urgently Addressing Media Coordination and Tailored Messaging for Pending Colorado Immunization Bill

Pending immunization legislation in the Colorado has received enormous media attention, much of it off-message and damaging to the bill's goal of creating equity in access to and use of high-quality, comprehensive primary care. Urgent resources are needed to hire a media consultant to oversee a centralized hub for coordinating targeted messaging, including through a paid social media campaign and to ensure immunization advocates collaborate on a unified communication strategy and media response.