Develop a Patient Portal Marketing Plan
A marketing plan can be a critical tool to guide you from initial launch to maturity.
- Patient Portal Marketing Plan - A comprehensive marketing plan to guide clinics at different phases of portal deployment.
Use Open Source Tools to Develop Marketing Materials Easily
Instead of developing marketing materials from scratch, consider using designs that are available free for you to customize. Many patient portal marketing materials are available in English and Spanish.
- Unrestricted Use Artwork for Portal Marketing - A collection of free-to-use artwork for marketing patient portals.
Develop Marketing Materials that Speak to Your Patient Populations
Create marketing materials that speak to your clinic’s population and your organization’s culture. Select the features of your portal that are especially popular and develop marketing around those features. Time-saving features are ideal candidates for a marketing push.
- Portal Marketing Examples in English and Spanish - Examples, in Spanish and English, of printed materials used to promote portal enrollment and adoption at safety net clinics.
Marketing at Draw Stations is a Proven Strategy for Success
For clinics that offer their patients access to lab results through their portal account, marketing at draw stations has proven a very successful technique. A poster announcing that lab results are available more quickly through a portal account is a powerful tool to encourage both portal enrollment and use.
