Jace Woodrum

Senior Officer of Public Opinion Insights

In fourth grade, Jace decided he would grow up and be a writer after his teacher told him that a book report on “The Outsiders” was the best she had read. But what he didn’t know when he was 10 – and didn’t fully understand until he was 25 – was that our laws don’t treat everyone fairly and equally. That’s why Jace decided to combine his love for writing and communicating with his desire to advance policy that improves the lives of everyday people.

Over the past 14 years, Jace has served in communications and advocacy roles at Conservation Colorado, Gill Foundation, Equality Federation and One Colorado. He focused on messaging strategy, earned media and press relations, digital media and online organizing.

During his time in the lesbian, gay, bisexual, transgender and queer (LGBTQ) movement, Jace developed unique expertise in public opinion and messaging research. From marriage equality to nondiscrimination laws, he had the opportunity to see how in-depth research can lead to smart messaging and communications strategy that changes how people think and feel about policies that impact their lives.

In his role as senior officer of public opinion insights, Jace will work with advocates across the state to strengthen the Foundation’s health advocacy and more deeply understand public opinion and find messaging approaches that build support for health equity and policies that bring health in reach for more Coloradans.

Jace has lived in Colorado since 2010, and he has developed a love for hiking and Rockies baseball. On any summer weekend, you can find Jace exploring Colorado’s stunning outdoors with his young son or enjoying a beer at Coors Field with his beautiful wife. In the winter, his South Carolina blood (Jace was born and raised in the Palmetto State) keeps him inside for Netflix binges, ranging from “The Great British Baking Show” to “Schitt’s Creek” to “Buffy the Vampire Slayer.”


BA in English – University of South Carolina

"I believe we all deserve the opportunity to pursue health, but there are unnecessary barriers – income, race, gender identity, sexual orientation – that exist for far too many Coloradans. At the Foundation, we’re committed to breaking down all the barriers that keep Coloradans from thriving."
Jace Woodrum headshot